E-Commerce In Nigeria: Legal Framework And Challenges

WHAT IS E-COMMERCE?

Electronic commerce (e-commerce) is the process of buying and selling tangible products and services online¹ E-commerce relies on technology and digital platforms, including websites, mobile apps, and social media to make trade possible.² It is part of the greater industry known as electronic business (e-business), which involves all processes required to run a company online.³

TYPES OF E-COMMERCE

E-commerce operates in different types of market segments. There are six major models for conducting e-commerce today namely:

• Business-to-Business (B2B): TheBusiness-to-Business (B2B) e-commerce business model encompasses all electronic transactions of goods or services conducted ​​between companies. Producers and traditional commerce wholesalers typically operate within this model.⁴ B2B companies have the option to either sell directly to end users or distribute their products through intermediary businesses that further resell to