Would A Rose Apple By Any Other Name Taste As Sweet?

An apple a day is said to keep the dentist away. But apparently it doesn't keep the trade mark attorneys away, as we discover in this article about the importance of branding for fresh produce.

Everyone knows that Pink Lady® is the name of a particular variety of apples. What is much less well-known is how it came in to being. This famous variety was created in 1973 by John Cripps, the plant-breeder who crossed a 'Golden Delicious' apple and a 'Lady Williams' apple. The new variety was named 'Cripps Pink', and only the very best 'Cripps Pink' apples were deemed good enough to be sold under the brand name Pink Lady®.

Because plant-breeders are always looking for ways to improve the quality of their produce, new varieties were created over time, linked to the original 'Cripps Pink' variety. The best of which were also marketed under the brand name Pink Lady®.