ESG Update: Green Claims Directive Is Here To Stay?

Following our earlier newsflash on the European Commission indicating that it might withdraw the Green Claims Directive, recent developments show that the proposal is still formally in place. Although the final round of negotiations has been cancelled and political uncertainty persists, the European Commission has reiterated its commitment to the EU's sustainability and consumer protection agenda.

Confusion over withdrawing the Green Claims Directive

The Green Claims Directive proposal aims to combat greenwashing by requiring companies to substantiate, communicate and verify green claims (please be referred to our earlier publication on this).

On 20 June 2025, the European Commission announced its intention to withdraw the proposal for the Green Claims Directive. Although the final negotiations on 23 June 2025 were cancelled, the European Commission did not formally withdraw the proposal, leaving its legal status unresolved.