New EU Rules On Withdrawing From Online Contracts

Since 19 June 2026, traders who offer products or services to consumers through online interfaces, whether via websites or mobile applications, must provide such consumers with a prominently displayed, easy-to-find online withdrawal function. Commonly referred to as the “withdrawal button”, this is one of the measures of Directive (EU) 2023/2673, which amends the Consumer Rights Directive 2011/83/EU (and repeals the Distance Marketing of Financial Services Directive 2002/65/EC), thereby covering the vast majority of B2C e-commerce in the EU.

What is changing?

According to the European Commission, consumers should be able to withdraw from a distance contract just as easily as they concluded it. This is – as such – not new. What is however now, are some additional detailed requirements for the withdrawal function. It must be labelled “withdraw from contract here” or with an equally unambiguous formulation, and it must be continuously available throughout the withdrawal period and