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ARTICLE · 21 AUGUST 2014

Mobile Banking Strategy – What Are The Key Success Factors?

When trying to identify the main causes of the recent development of mobile banking services, the significant evolution of mobile technology always comes first.

LuxembourgFinance and Banking
Emmanuelle Henniaux
Emmanuelle Henniaux
Florian Bewig
Florian Bewig

When trying to identify the main causes of the recent development of mobile banking services, the significant evolution of mobile technology always comes first. While mobile phones only started to support rudimentary communication channels in the form of sms messages about two decades ago, modern smartphones contain processing power comparable to top-of-the range PCs sold only a few years ago. Mobile devices are predicted to become the primary Internet access tool by 2020.

This technological development has clearly supported the trend of consumerisation of technology as mobile devices have become an integral part of our daily lives. The often cited generation Y, also sometimes referred to as digital natives due to their interaction with such technology from an early age, represents one of the main customer segments targeted by the banking industry.

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