An International Outlook And A Digital Future (Video)

A pertinent statistic to emerge from the figures we collate is that 50% of new business attracted to Jersey is now coming from outside Europe and the UK.

It was one of the positive trends highlighted when we presented our 2017 Annual Review and Strategic Review Update to our members in Jersey recently, and a reason for our continued focus on key overseas markets. As part of that programme, we pointed to more than 60 overseas events and at least 2,000 business development meetings planned already for 2018. We are also ramping up our presence in the United States, specifically in New York, where we have completed a business case ahead of opening a representative office. Our overseas engagement is helping to build awareness and wider international appeal.