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PODCAST · 11 AUGUST 2026

Podcast: Inside The AI Act: Barry Scannell And John O’Connor On The Transparency Obligations

William Fry LLP
William Fry LLP
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William Fry LLP

William Fry LLP

William Fry advises leading Irish and international companies, covering both the public and private...

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As the EU AI Act's Article 50 transparency obligations approach their 2 August 2026 enforcement date, organizations face critical requirements to disclose AI interactions, label deepfakes, and mark synthetic content. This session examines the practical implications of these transparency mandates, drawing on the European Commission's recently published Guidelines and Code of Practice to help stakeholders prepare for compliance.

IrelandTechnology
Barry Scannell
Barry Scannell
John O'Connor
John O'Connor
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Technology Partner Dr. Barry Scannell is joined by colleague John O’Connor for the latest instalment of the William Fry Lunchtime AI Series, an exclusive, invite-only monthly call for AI enthusiasts.

The session lands just three days before 2 August 2026, when the AI Act’s Article 50 transparency obligations come into force, requiring providers and deployers to disclose AI interactions, label deepfakes and AI-generated content, and mark synthetic content in machine-readable form. Barry and John will unpack what this means in practice, drawing on the Commission’s Guidelines and Code of Practice published on 20 July, and take stock of the AI Act’s journey so far.

A great opportunity to stay ahead on AI and build your network in this community of practice.

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