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ARTICLE · 27 APRIL 2012

Advertising And The CPC - Are You Compliant?

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On 14 February 2012, the Central Bank expressed its concerns about the advertising of regulated financial services and products, and announced that it is actively reviewing the advertising of financial products and services by regulated firms.

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Sharon Daly
Sharon Daly
Helen Noble
Helen Noble
Darren Maher
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On 14 February 2012, the Central Bank expressed its concerns about the advertising of regulated financial services and products, and announced that it is actively reviewing the advertising of financial products and services by regulated firms.

This announcement comes in light of the requirements of the Consumer Protection Code 2012 (the "CPC"), which came into effect on 1 January 2012. The Central Bank has stated that it is identifying advertising practices which are not fully compliant with the requirements of the CPC, while indicating that it has already required some firms to amend or withdraw advertisements about which it had concerns. 

To date, the Central Bank has highlighted the following concerns in relation to advertisements:

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