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ARTICLE · 08 MARCH 2022

Reminder: ESMA Guidelines On Marketing Communications

Dillon Eustace
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The ESMA Guidelines on Marketing Communications ("Guidelines") take effect from today, 2 February 2022.

IrelandFinance and Banking
Hannah Fenlon
Hannah Fenlon
Sophie Moore
Sophie Moore
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The ESMA Guidelines on Marketing Communications ("Guidelines") take effect from today, 2 February 2022.

The Central Bank of Ireland has previously confirmed that it expects all Irish authorised Management Companies1 to comply with the Guidelines with effect from 2 February 2022.

Management Companies are therefore responsible for ensuring that any marketing communications relating to a fund under management (whether issued by themselves or another third party) complies with the Guidelines from today.

If not yet completed, Management Companies will need to review marketing communications for those funds to ensure compliance with the Guidelines. In particular:

  • that the risks and rewards are disclosed in a manner consistent with the Guidelines,

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