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ARTICLE · 26 FEBRUARY 2026

Proposed Changes To Ireland’s Media Merger Regime

McCann FitzGerald LLP
McCann FitzGerald LLP
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McCann FitzGerald LLP

McCann FitzGerald LLP

McCann FitzGerald LLP’s London office acts for Irish, UK and international clients on Irish law...

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Ireland's proposed Media Regulation Bill introduces sweeping reforms to the country's media merger regime, expanding regulatory oversight to include social media platforms and streaming services while transferring assessment authority from ministerial to independent regulatory control. The legislation modernizes decades-old definitions of media businesses and implements new notification thresholds that could significantly increase the volume of transactions requiring regulatory approval.

IrelandAntitrust/Competition Law

On 26 February 2026, the Government published the proposed text of the Media Regulation Bill (the “Bill”), which will transpose the European Media Freedom Act (“EMFA”)1 into Irish law. The EMFA, which, for the most part, entered into force on 8 August 2025, is an EU Regulation aimed at safeguarding the independence of media outlets and promoting media plurality. The Bill proposes significant changes to Ireland's media mergers regime, which is governed by Part 3A of the Competition Act 2002 ("Competition Act”), to give effect to Ireland’s obligations under the EMFA.

EMFA

The origins of the EMFA can be traced back to the European Commission’s (the “Commission”) publication of its first annual Rule of Law Report in September 2020 (the “Report”), which raised concerns with respect to media freedom and pluralism across the EU, particularly surrounding the politicisation of regulatory authorities, threats and attacks on journalists, media resourcing, and political pressure on the media.

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