RERA Cracks Down On Pre-Launch Ads | ₹1 Lakh Penalty On Alphabet Infra | RERA Bihar Order Explained (Video)

In this episode, we break down a key regulatory decision by the Bihar Real Estate Regulatory Authority involving a penalty imposed on Alphabet Infra Pvt. Ltd. for advertising a real estate project before obtaining mandatory registration.

Under the Real Estate (Regulation and Development) Act, 2016, promoters cannot advertise, market, or offer a project for sale without prior registration. The Authority held that promotional material for the "One World, Brahmapura Railway Colony" project amounted to advertising within the meaning of the Act. Despite arguments that another entity—PRU RLDA Projects Pvt. Ltd.—was the actual promoter and that the publicity was merely "Coming Soon" signage, the Authority rejected these defenses. It emphasized that the registration requirement under Section 3 is a strict threshold obligation aimed at transparency and consumer protection.