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ARTICLE · 24 NOVEMBER 2025

The Future Of Consent Management Under The DPDP Act & DPDP Rules: Redefining User Autonomy Through Consent Managers And Interoperable Platforms

King, Stubb & Kasiva
King, Stubb & Kasiva
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One of the most innovative and ambitious components of India's Digital Personal Data Protection Act, 2023 (DPDP Act) and the DPDP Rules, 2025 is the introduction of Consent Managers, a category of regulated, independent intermediaries responsible for enabling users to manage consent across platforms.

IndiaPrivacy
Jidesh Kumar
Jidesh Kumar
Aurelia Menezes
Aurelia Menezes
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Introduction

One of the most innovative and ambitious components of India's Digital Personal Data Protection Act, 2023 (DPDP Act) and the DPDP Rules, 2025 is the introduction of Consent Managers, a category of regulated, independent intermediaries responsible for enabling users to manage consent across platforms.

Unlike GDPR which relies on controllers and processors to manage consent flows and unlike the US frameworks that rely largely on opt-outs and do-not-sell registries, India has conceptualised a federated, interoperable consent ecosystem where users may centralise, monitor, modify, and withdraw consent through trusted, neutral intermediaries.

Rule 4 of the DPDP Rules creates the legal and operational backbone of this system, prescribing registration requirements, governance obligations, technical standards, platform interoperability, and regulatory oversight by the Data Protection Board (DPB).

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