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ARTICLE · 12 DECEMBER 2023

Right Of Publicity (Part 1)

Khurana & Khurana, Advocates and IP Attorneys
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This article is divided into two parts.

IndiaPrivacy
Sonakshi Pandey
Sonakshi Pandey
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Publicity Rights

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This article is divided into two parts. The first part of this article aims to explain the meaning of publicity rights and delve into the facet of legal recognition of publicity rights in jurisdictions other than India. In the second part of this article, the sole focus shall be on the legal position of publicity rights in India.

WHAT ARE PUBLICITY RIGHTS?

Publicity rights or privacy rights, simply put, are those rights which protect the interests of celebrities in their images and identities. In Douglas v. Hello! Ltd., (2006) the right to publicity was defined as an exclusive right of a celebrity to the profits to be made through the exploitation of his fame and popularity for commercial purpose.

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