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ARTICLE · 30 APRIL 2019

Protection Of Celebrity Rights/ Personality Rights In India

Khurana & Khurana, Advocates and IP Attorneys
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The Delhi High Court recently passed an order of injunction against Zee Media from using the TV personality Rajat Sharma's name in any of its advertisements, whether electronic or print

IndiaPrivacy
Mudita Gairola
Mudita Gairola
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The Delhi High Court recently passed an order of injunction against Zee Media from using the TV personality Rajat Sharma's name in any of its advertisements, whether electronic or print. The Court also asked Zee to remove all hoardings bearing Sharma's name. Thus, by passing such an order, the Court upheld celebrity rights in the country. But what exactly do celebrity rights refer to?

Celebrity rights or Personality rights, as the name suggests, refer to rights associated with the personality of an individual. This is intricately involved with right to privacy and property of a person. This is mostly important to celebrities as their names, photographs or even voices can easily be misused in various advertisements by different companies to boost their sales.

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