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ARTICLE · 19 NOVEMBER 2025

Personality Rights In India And Beyond: Privacy, Publicity, And Posthumous Protection

Khurana & Khurana, Advocates and IP Attorneys
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Personality is an aspect of human character that makes a person unique with respect to other human beings.

IndiaPrivacy
Khushi Kharpas
Khushi Kharpas
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INTRODUCTION

Personality is an aspect of human character that makes a person unique with respect to other human beings. In its most basic sense, it comprises attributes such as a person's voice, speech, physical traits, and behavioural aspects. It makes a person unique and protects their diverse characteristics and the manner in which they differ in terms of originality. The interesting question here is, in today's world of AI and fast-evolving technology, is personality safe? Is it being protected properly? Does it have the right to be protected? What happens to personality when the person dies? Can other people use these attributes for their own or commercial use? Many more questions like these arise in the mind whenever we think in terms of concepts like Deepfakes, Voice Cloning, Chatbots imitating real individuals, AI-generated fake interviews, etc. This article aims to provide answers to all the questions mentioned above.

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