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ARTICLE · 19 FEBRUARY 2016

Cloud-Based Messaging Services In India: Data Security Obligations

‘Cloud Computing' refers to internet based computing that allows access to a pool or network of computing resources that are owned and maintained by a third party via the internet.

IndiaPrivacy

'Cloud Computing' refers to internet based computing that allows access to a pool or network of computing resources that are owned and maintained by a third party via the internet. There is an emerging trend of smartphone companies in India operating a cloud-based messaging service which routes messages sent between service users via the internet instead of the telecom operator's SMS gateway. For instance, smartphone company Xiaomi Technology India Pvt. Ltd. operates the MIUI cloud messaging service and Apple India Pvt. Ltd. operates the iMessage service. Similarly, messaging service applications like WhatsApp also provide an alternative way for users to send video and text messages using an internet connection, instead of the traditional SMS. These cloud-based messaging services have certain inherent benefits that include bypassing a telecom operator's text messaging charges, permitting use even when the user is outside the home network of the telecom operator and does

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