ARTICLE · 26 JUNE 2025

A Step Towards Meaningful Consent: TRAI's Digital Consent Management Pilot

Obhan Mason

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On June 16, 2025, the Telecom Regulatory Authority of India ("TRAI") launched a pilot project aimed at operationalising a new framework for digital consent management. Implemented in collaboration...

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Introduction

On June 16, 2025, the Telecom Regulatory Authority of India ("TRAI") launched a pilot project aimed at operationalising a new framework for digital consent management. Implemented in collaboration with the Reserve Bank of India ("RBI") and select banks, the project marks the beginning of a larger national effort of bringing transparency and accountability to the process of obtaining consumer consent for commercial communication.

The decision comes at a time when regulatory attention to unsolicited calls and messages is growing, particularly those made under the guise of consent. The pilot is not just a technical or operational exercise, but it represents a long-overdue recognition of the need to strengthen the credibility of consent itself.

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