The Three C’s With Regard To Using Animals As Trademarks

What happens when lions, tigers and jaguars need to protect their trademark? First, they roar. Then they allow us to fight over for it. This article makes an attempt to analyse the Competition Controversy and Compromise of using these familiar and catchy animal figures as trademarks.

Introduction

It is a well known fact that, when a company launches itself or any of its products the first thing that runs into its mind is the mechanism to sell the same. Marketing the product and selling it is the main objective behind every step of the company. It is for this same reason that the company uses its trademark or trade logo. These trademarks and logos are designed in a way that they should be catchy and should approach the appropriate class of the society so as to sell their products. The company designs its trademark in such a fashion that apart from being distinctive it also has the element of representing the company itself or the owners in any which way. For this