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ARTICLE · 03 APRIL 2025

The Ghibli Effect: Blurring The Lines Between Creativity And Copyright

Obhan Mason
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The Ghibli-style trend sweeping through social media has raised key questions around copyright infringement, as discussed in this note.

IndiaIntellectual Property
Essenese Obhan
Essenese Obhan
Mehak Dhingra
Mehak Dhingra
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Summary: The Ghibli-style trend sweeping through social media has raised key questions around copyright infringement, as discussed in this note.

There is no doubt that artificial intelligence has introduced a whole new world to us, every turn a surprise. The new kid on the block this week has been Ghibli-style portraits. What began as a quirky trend of using AI to generate images in the style of Studio Ghibli has rapidly evolved into a full-fledged social media phenomenon. Celebrities, influencers, and even companies are now jumping onto the bandwagon.

What is the Ghibli trend: Studio Ghibli is a renowned Japanese animation studio celebrated for its breathtaking films, including 'Castle in the Sky', 'Grave of the Fireflies', 'Spirited Away', and 'My Neighbor Totoro'. For fans of cinematic art, witnessing the Ghibli-style trend – where AI is being used to create images in the likeness of the studio's unique style – can be truly overwhelming, as the studio's work

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