Naked Licensing: Safeguarding The Eminence

Introduction

A trademark prevents confusion in mind of consumer as to goods and services and facilitates to a consumer in getting level of quality of goods and service. The emergence of the licensing of the trademark as a mode to maximize the use of the trademark has also provided the importance to quality aspect of the goods provided under a brand. Trade mark licensing is a legal document which grants an authorized use of trademark in accordance with terms and condition in consideration of royalty over the sales of products or services licensed under the trademark. Trademark Licensing is beneficial to both licensor and licensee. On the one hand, a licensor can expand his business operations which ultimately helps him to achieve brand recognition where as a licensee derives benefits from super technology to produce better quality products, or established trademark to market his product in a better way.