Meme Marketing And Copyright: With Great Power Comes Great Responsibilities

With the spike in the usage of internet amongst the youth, the brands have adopted a paradigm shift in their methodology of advertisement. One such infamous way to transmit the brand presence is through meme marketing. Memes are basically a piece of work inculcated in photos and videos which incorporates a creative expression in a form of satirical or humorous context possessing a great capability of resurfacing over the internet. Brands actively advocate subterfuge by participating in meme trends to showcase their presence amongst the users. However, meme marketing and copyright does not go hand in hand, as the usage of a copyrighted material may attract a suit. One such example for the same is Grumpy cat suit over the unauthorized use of a copyrighted material, which ended up receiving a payout of $710,000 as damages.