Mask Up! An Initiative By Nestle

With the ongoing speculations of the possible outbreak of a third wave of COVID 19, 'MASK UP!' an initiative by Nestle, is a step forward towards spreading greater awareness about the importance of wearing a mask. Nestle India has announced that it is incorporating a mask onto each of their iconic product packaging, like Maggi, KitKat, Nescafe, Everyday, etc. to remind and sensitise every individual about the basic practice that should be followed by everyone at this vulnerable time period being faced by the country.

With current relaxations in COVID restrictions, many having already been vaccinated with the double dose of a COVID vaccine, and eventually resuming their daily lifestyle has resulted in several sections of the public becoming callous and lax in their self-discipline, thereby either forgetting or choosing not to continue wearing a mask when around others. Even though the number of daily COVID positive cases are currently thankfully under control, proper