Licensing In The Boardroom 2009

This article first appeared in Licensing in the Boardroom 2009, published by Intellectual Asset Management (IAM) magazine, www.iam-magazine.com

A. INTRODUCTION: LICENSING AS A BUSINESS STRATEGY

The importance of Licensing as a strategy for business alliance has increased over the years as a consequence of increased industrialization of which the fallout is diminishing real estate resources and increasing infrastructure costs. Building tangible assets now requires not just more effort and greater investment but far higher risk. Businesses therefore have to adapt by development or acquisition of intangible assets and exploit these as alternate or additional sources of wealth. With time, collaborations and alliances involving licenses of strong intellectual property have become critical to the success of business.