Labubu's Legal Fortress

One might think for a doll to capture market it must be visually appealing or popular among kids, that is the convention as we knew it. However, 2025 saw the emergence of an ugly-cute, playful and funky looking doll that created a frenzy that goes by the name Labubu. Being sought after by influencers, celebrities and even auctioned for generous sums, this doll conquered the global market.

Designed by Hong Kong artist Kasing Lung and commercialized by Chinese toy giant Pop Mart, it first appeared in 2015 but recently gained immense popularity and global attention primarily after being endorsed by global pop sensation Lisa and eventually followed by several other celebrities.

This is Pop Mart's collectible doll and adopted the "blind box" strategy with an element of surprise with each purchase which encouraged repeat purchases and fuelled a collector's market with rare Labubus fetching thousands of dollars on resale platforms.