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ARTICLE · 09 JUNE 2023

IP Management For E-commerce Enterprises

Khurana & Khurana, Advocates and IP Attorneys
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The issue of the enforcement of intellectual property rights is just one of several problems that go beyond the growth of e-commerce.

IndiaIntellectual Property

IP Management for E-commerce enterprises

The issue of the enforcement of intellectual property rights is just one of several problems that go beyond the growth of e-commerce. IPR and e-commerce are related and complimentary. In an electronic commerce platform, the offered goods or services are subject to IPR and its licencing. In addition, the IPR facilitates the operation of e-commerce. According to the Oxford Dictionary, "intellectual property is an intangible asset resulting from human innovation." In contrast to previous business models, e-commerce frequently involves the sale of goods and services that include music, artwork, photographs, software, designs, and other types of intellectual property (IP).

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