Invisible Trademark Infringement: India's Standpoint

INTRODUCTION

Is your company's trademarked name being used as a keyword search for your competitors?

In today's technologically advanced business world, a company's website becomes an essential tool to reach out to its customers. A website allows a company to establish an online presence and reach a global audience, regardless of its physical location. However, such advanced technological connections globally have their own set of challenges that are not sufficiently governed. One such challenge is invisible trademark infringement. Throughout the years, trademark owners have sought injunctions and restraining orders from courts against competitors that engage in trademark infringement against their registered marks to drive traffic to their websites.