Wellness Benefits In Health Insurance: Proposed Guidelines

Background

With a continually increasing market size and growth of almost 20% every year, health insurance products have seen an improved uptake in recent times. This growth is largely attributable to government initiatives and health insurance schemes launched across India as well as general increased awareness and ease of purchase amongst the more savvy urban population.

While various health insurance offerings overseas provide access to a range of wellness benefits such as free/discounted fitness classes, gym memberships, spa and other alternate therapies, weight-loss consultations and membership to smoking cessation programs, offerings in India in this space have traditionally been restricted to personal accident and hospitalization covers.