India's emergence as an investment haven and a shining
market for consumer products, has augmented a spurt in green
consumerism with environmentally conscious customers, and their
sensitivity is being manipulated by companies, with an upsurge in
greenwashing claims rampantly creating a false impression of being
environmentally sustainable.
To maintain environmental accountability, the Central Consumer
Protection Authority (CCPA) has in line with global best practices
implemented in U.S.A, Australia and Europe, issued the Guidelines
for Prevention and Regulation of Greenwashing or Misleading
Environmental Claims, 2024 (Guidelines), to promote transparency
and integrity in such environmental claims by fostering honest
practices in the interest of consumer protection.
