Combating The Menace Of Greenwashing: Guidelines For Advertisements Making Environmental / Green Claims

I. Introduction

As consumer consciousness of environmental issues grows, businesses have increasingly sought to present their products and services as green or environmentally friendly. However, the lack of reliability and verification procedures in relation to such claims could lead to incorrect and misleading green claims flying under the radar, making it difficult for consumers, stakeholders, and the public at large, to leverage their purchasing decisions to reward better environmental performance. Evidently, such false or misleading green claims present a serious challenge in the path of net zero and green transition. Accordingly, regulators are proactively legislating to target greenwashing and regulate advertisements making green claims.