Options include going to friends and family, crowdfunding,
dipping into one's savings, or, if one is lucky, finding
an angel investor
BENGALURU: The first 'round of funding' Abhishek
Latthe got when he was setting up his wearable device startup
SenseGiz in 2013 was from his family and friends. The next year, he
set up a crowdfunding page on Kickstarter and raised $47,000. Late
in 2014, he took out a bank loan. It was only two years later in
2015, that he could convince Karnataka Semiconductor Venture
Capital Fund to back him with Rs 3 crore.
Indian startups have attracted billions in private equity and
venture capital funds from across the world, but early-stage
startups — those that haven't yet started raking in
revenue — s truggle to raise funds. Banks do not back
companies without collateral and since the business model is
unproven, other investors too hesitate. So, funding options include
getting help from friends and family, crowdfunding, or dipping into
one's
