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ARTICLE · 11 JANUARY 2022

Views On The Proposed Amendments To Consumer Protection (E-Commerce) Rules, 2020

The emergence of global supply chains, rise in international trade and the rapid development of E-Commerce have led to new delivery systems for goods and services and have provided new opportunities for consumers.

IndiaConsumer Protection

The emergence of global supply chains, rise in international trade and the rapid development of E-Commerce have led to new delivery systems for goods and services and have provided new opportunities for consumers. The E-Commerce Sector in India ("E-Commerce Sector") has been the backbone in the fight against the Covid-19 pandemic and it was because of this sector that the basic needs of the people could be met with. On the other hand, the development of the E-Commerce Sector has rendered the consumer vulnerable to new forms of unfair trade and unethical business practices and violation of personal data and information secrecy. Misleading advertisements, tele-marketing, multi-level marketing, direct selling, flash sales and e-tailing pose new challenges to consumer protection.

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