When art is without an ulterior intent, it is pure; it is
respected and not judged according to any societal parameters. But
for this, the Art itself has to be untouched by any motive other
than expression.
Can advertisements and endorsements by celebrities be considered
as pure art forms? No. That is because, the intent behind
advertisements and promotional activities is not only to put forth
an artistic expression, but is predominantly biased towards driving
the consumer base towards the product/ service being endorsed. And
hence the social immunity that art-forms enjoy (or rather should
enjoy) is not always applicable to these promotional
activities.
Based on this premise, we come to the Consumer Protection Bill,
2018 which was recently passed by the Lok Sabha and is now pending
with the Rajya Sabha. This Bill seeks to wholly replace the
Consumer Protection Act, 1986.
