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ARTICLE · 20 AUGUST 2020

Consumer Protection (E-Commerce) Rules, 2020: A Compliance Framework In The Digital Market

AKS Partners
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The raging Covid-19 pandemic across the globe has forced individuals and governments alike to resort to measures of an unprecedented nature.

IndiaConsumer Protection
Anish Jaipuriar
Anish Jaipuriar
Ankit Khera
Ankit Khera
Sayantika Ganguly
Sayantika Ganguly

Introduction

The raging Covid-19 pandemic across the globe has forced individuals and governments alike to resort to measures of an unprecedented nature. The mandatory social distancing norms and a general inclination towards a contact-free approach has resultantly led to a significant rise in the popularity of platforms especially with the introduction of Unlock 3.0 measures.1

The Market Study on E-Commerce published by the Competition Commission of India ("CCI") 2 in January 2020 highlighted the upward trend in the revenue growth of the sector from USD 39 billion in 2017 to USD 120 billion in 2020, making India one of the fastest growing e-commerce market spaces in the world. While the sector has been growing at an increasingly steady pace, the present pandemic and the consequent repercussions including the general fear of the virus (given the ever-rising numbers of Covid-19 cases) has contributed towards bolstering the growth of e-commerce platforms over

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