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ARTICLE · 04 OCTOBER 2024

BookMyShow Walks In Ticketmaster's Shoes: The Way Forward For Reseller Platforms

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The post-pandemic boom in the entertainment industry has brought focus on booking agents, such as Ticketmaster and BookMyShow that have increasingly become targets of ticket scalping.

IndiaConsumer Protection
Rachana Rautray
Rachana Rautray

We focus on the potential regulatory liabilities that digital booking and reseller platforms in India are exposed to and identify key measures that would address the risks.

The post-pandemic boom in the entertainment industry has brought focus on booking agents, such as Ticketmaster and BookMyShow that have increasingly become targets of ticket scalping. This issue took center stage in 2022 when Ticketmaster was subject to a slew of litigations owing to glitches on its platform, certain exclusive arrangements with artists, and bots facilitating large scale purchases by resellers that ultimately resulted in scarcity of tickets and an unexplained surge in ticket prices. Fast forward to 2024, and BookMyShow appears to have mirrored Ticketmaster's shortcomings by failing to address ticket scalping of major sports and music events. Owing to this shortfall and a vacuum in regulation in India, reseller platforms, such as Viagogo, have burgeoned in India as the last resort

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