Decoding CCI Approval Of The Reliance Disney Handshake

The Media and Entertainment ("M&E") industry, consumed by audiences across demographics and various platforms such as television, films, out-of-home, over-the-top ("OTT"), radio, animation, and visual effect, music, gaming, digital advertising, live events, filmed entertainment, and print, has witnessed significant developments in the past decade or so and is expected to grow to INR 3.08 Tn by 2026 at 10-12% CAGR. Undoubtedly, the coming together of Reliance-Disney in the M&E space, which brings together the media assets of India's largest conglomerate Reliance Industries and entertainment giant Walt Disney, had sparked both excitement and concerns over potential monopolistic dominance in the Indian entertainment and advertising industries. The said merger / combination is expected to be a game-changer in the M&E industry in India that will pose intense competitive pressure upon other OTT platforms such as Netflix, Amazon Prime, Sony LIV etc. In recent times, India