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ARTICLE · 12 JANUARY 2026

Competition Monthly - January 2026

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The Competition Commission of India (CCI), by its order dated 11 December 2025, directed three liquor trade associations in Maharashtra to cease and desist from engaging in anti-competitive...

IndiaAntitrust/Competition Law
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Phoenix Legal
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CCI DIRECTS MAHARASHTRA WINE MERCHANTS ASSOCIATION, PUNE DISTRICT WINE MERCHANTS ASSOCIATION AND ASSOCIATION OF PROGRESSIVE LIQUOR VENDORS TO CEASE ANTI-COMPETITIVE PRACTICES

The Competition Commission of India (CCI), by its order dated 11 December 2025, directed three liquor trade associations in Maharashtra to cease and desist from engaging in anti-competitive practices in contravention of the Competition Act, 2002 (Act).

The informant alleged that the Maharashtra Wine Merchants Association (OP-1), the Pune District Wine Merchants Association (OP-2), and the Association of Progressive Liquor Vendors (OP-3) collectively imposed restrictive commercial terms on manufacturers, distributors, and sellers of alcoholic beverages, including stipulating retail margins, pricing terms, transportation charges, cash discounts, credit periods, mandatory launch fees and donations. It was also alleged that the associations required manufacturers to obtain no-objection

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