Given that 2.4 billion people were born between 1980 and 1996,
according to Bloomberg, it's a question
that's likely keeping some auto industry executives up at
night–and there's some anecdotal evidence behind it.
Millennials prefer public transportation, ride-hailing,
biking/scootering and even walking to driving their own
cars–at least that's the conventional wisdom.
However, we wanted to go further than conventional wisdom. In a
survey of 2,150 millennials from around the globe, we obtained real
numbers for what millennials, a generation that currently makes up
nearly one-third of the world's population, will do when it
comes to buying automobiles in the years ahead.
Will Millennials Buy or
Lease Vehicles Over the Next 10 years?
