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ARTICLE · 22 JANUARY 2026

The Rise Of Deepfakes: Can You Trust What You See Online?

In today's digital landscape, video and audio content are everywhere and we instinctively trust what we see and hear, especially when it features a familiar face or voice.

GlobalTechnology

In today's digital landscape, video and audio content are everywhere and we instinctively trust what we see and hear, especially when it features a familiar face or voice. However, the rapid rise of "deepfakes" highly convincing media created or altered by artificial intelligence (AI) has disrupted that assumption. Deepfakes can make anyone appear to say or do something they never did, raising a critical question: "Can you trust what you see online?"

What Is a Deepfake?

Deepfakes use AI to mimic a person's face, voice, and gestures, creating media that is almost impossible to distinguish from reality. The technology is now widely accessible, making it easier than ever for bad actors to create convincing fakes.

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