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ARTICLE · 08 JUNE 2026

Hot Topics In Advertising: GALA 2026

Lewis Silkin
Lewis Silkin
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Lewis Silkin

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The last panel session of GALA 2026 brought together speakers from Germany, Poland, India, Colombia, Mexico and the United States to cover a remarkably wide range of regulatory and legal developments...

GlobalMedia, Telecoms, IT, Entertainment
Brinsley Dresden
Brinsley Dresden
Bronte Cullum
Bronte Cullum
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The last panel session of GALA 2026 brought together speakers from Germany, Poland, India, Colombia, Mexico and the United States to cover a remarkably wide range of regulatory and legal developments, with several key threads emerging for brands, agencies, and platforms operating internationally. 

Under pressure: regulation intensifies globally

Poland: Omnibus enforcement and AI-powered compliance monitoring

Poland's UOKiK has become one of Europe's most active regulators, said Jacek Myszko. The Omnibus Directive's reduced-price rules are being enforced with a rapidly flowing rush of decisions and fines, with Zalando and Temu recently hit with penalties totalling nearly €9 million. 

Most notably, the UOKiK has deployed an AI-driven tool to scan digital interfaces for dark patterns. The increased use of AI by regulators to monitor compliance at scale seems inevitable, and Poland's approach is likely a preview of what other jurisdictions will adopt. 

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