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ARTICLE · 20 SEPTEMBER 2022

Are You Struggling With Writer's Block?

FTI Consulting
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"The secret of getting ahead is getting started," so once said Mark Twain.

GlobalMedia, Telecoms, IT, Entertainment
Andrew Gerrard
Andrew Gerrard

"The secret of getting ahead is getting started," so once said Mark Twain. I fill parts of my day educating colleagues on the importance of finding their own voice when it comes to communicating through social media platforms which is admittedly easier said than done. Once I step down from my high horse, I too find myself as more of a voyeur than a contributor when it comes to participating in the great debates of the day.

A recent study from FTI Consulting on the use of social media by leading CEO's in Europe highlighted a group of leaders that are more active than their predecessors that are also posting more frequently as they harness the power of these platforms to strengthen stakeholder relationships, build their reputations and amplify company communications. But what exactly is it that they are posting?

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