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ARTICLE · 22 OCTOBER 2019

Trade War. Huh! What Is It Good For?

Global Advertising Lawyers Alliance (GALA)
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And a lot of those tech giants happen to be US-based.

GlobalInternational Law

The signs are growing that the UK's planned Digital Services Tax (which I covered here last November) will have some interesting ripple effects. The Government is seeking to tax some of the value generated by multinational tech giants in the UK market (a lot of which will be ad revenues). And a lot of those tech giants happen to be US-based. Which puts us directly in the firing line of everyone's favourite stable genius Donald Trump. France is seeing that right now, as Macron's similar proposals for a digital tax move forward.

The reasons for some kind of digital tax like these are sound, in theory. The current global tax system is hugely weighted towards taxing profits where the physical business that generates them is supposedly based rather than where those profits are earned (i.e. where their customers are based). A workable principle in the early twentieth century maybe, but one that looks out of date now that businesses are less and less dependent on their

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