Trademark Protection: Eight Reasons Why You Should Start Early

In the rush to launch a new business, product or service, businesses often fail to consider trademark protection for key elements of their branding. Laura Morrish shares eight reasons for starting the trademark process early in the brand creation process.

Choosing the right moment to file a trademark can be tricky for brand owners. Register it too early and you could potentially fall foul of trademark use requirements; register it too late and you could be exposing your valuable brand assets to the risk of unauthorised use by third parties. But, even if you choose to wait to file your trademark application, that doesn't mean you should delay considering trademark protection in the first place.