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ARTICLE · 03 APRIL 2021

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Setting Up A Global Anti-Counterfeiting Program For The First Time

Gowling WLG
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When setting up a global anti-counterfeiting program for the first time, there are several aspects to consider including the below...

GlobalIntellectual Property
Gowlings TV
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When setting up a global anti-counterfeiting program for the first time, there are several aspects to consider including the below:

  1. Assess your existing global IPR portfolio to identify any gaps
  2. Set the scope for your programme
  3. Implement arrangements for product assessments
  4. Determine the type of investigation support required, both bricks & mortar and online
  5. Make provision for online enforcement
  6. Consider engaging with external partners such as Customs/law enforcement and industry associations.

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1. IPR Protection

A useful first line defence is trade mark registrations in your current and planned future market countries, and your countries of manufacture, production and finishing.  Depending on budget, you trademark registration approach may vary for key/house marks versus secondary marks.  Copyright and design right protection can prove especially useful in tackling fakes, potentially offering alternative enforcement avenues where

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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