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ARTICLE · 09 OCTOBER 2025

Labubu Vs Lafufu: Don't Fall For Infringement 'Tricks' This Halloween

With Halloween just around the corner, it can be fun to get spooked. However, when it comes to trademark protection, you don't want to be.

GlobalIntellectual Property

With Halloween just around the corner, it can be fun to get spooked. However, when it comes to trademark protection, you don't want to be. Annerie Beentje discusses what the Labubu vs Lafufu disputes reveal about how to properly protect your product from becoming an infringement horror story.

Halloween is coming again, a day, or should I say night, where people dress up as mummies, skeletons, witches and monsters. Children go door to door, frightened by spiderwebs, fluttering bats and wailing ghosts. However, the treat that follows – severed chocolate fingers or spider-shaped cupcakes – is more than worth the fright.

The fascination with the combination of scary and fun is also reflected in the latest craze: the Labubu. At first glance, a cute, cuddly toy, but upon closer inspection the Labubu reveals its pointy teeth in a creepy grin. The toy is the creation of Kasing Lung, an illustrator from Hong Kong who came to the Netherlands as a child. Eager to better

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