Domain names are a valuable commercial asset for many companies
and an important element of their IP portfolios. However,
protecting domain name rights requires knowledge of completely
different enforcement systems, such as the WIPO UDRP, as Volha
Parfenchyk explains.
Domain names that are based on or incorporate elements of the
company's registered trademarks make it easier for consumers to
identify official websites, such as e-commerce sites. In this way,
domain names further strengthen the relationship of trust between
the consumers, the company and the goods and services the company
provides.
Many companies seek to register domain names, therefore, that
contain, fully or in part, their registered trademark.
Unfortunately, they may find that the desired domain name has
already been taken by a third party.
