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ARTICLE · 28 JULY 2023

Beschikbaarheidsonderzoek: fundament van succesvolle merkontwikkeling

Novagraaf Netherlands BV
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Beschikbaarheidsonderzoek is een essentieel onderdeel van het merkontwikkelingsproces, maar wanneer moet u onderzoek uitvoeren en waar moet u op letten? Mona Asgari licht toe.

GlobalIntellectual Property
Mona Asgari
Mona Asgari
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Beschikbaarheidsonderzoek is een essentieel onderdeel van het merkontwikkelingsproces, maar wanneer moet u onderzoek uitvoeren en waar moet u op letten? Mona Asgari licht toe. 

Onlangs bespraken we het belang van het bijhouden en vastleggen van beslissingen met betrekking tot de ontwikkeling van nieuwe merken. Twee belangrijke stappen in het merkontwikkelingsproces zijn het uitvoeren van beschikbaarheidsonderzoek en registratie van het bijbehorende intellectuele eigendom (IE). Dit zorgt voor een sterke basis voor merkontwikkeling, -bescherming en -handhaving.

Hoe identificeer je intellectueel eigendom?

Sterke, betrouwbare IE-bescherming bestaat uit verschillende lagen, die verschillende vormen van IE omvatten. 

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