Reputation And Ethical HR Practice

As we conduct more business online, the reputation of a business becomes harder to protect, and the consequences of reputation damage increasingly farreaching. An incident that happens in one corner of the world can be heard loud and clear on the other side of the world - and within milliseconds. Social media enhances the effect, as people voice their anger, invite their followers to do the same, and boycott products. And due to the nature of the internet, the incident can never be erased, never completely forgotten.