If AI Can Measure Everything, What Should We Actually Reward?

For the past few years, companies have treated AI as something employees and executives need to adopt. That made sense while the technology was new: people had to experiment with it, processes had to be redesigned and organisations wanted evidence that management was taking the opportunity seriously.

Some employers have even put money behind that objective. The law firm Shoosmiths, for example, set a collective target of one million Microsoft Copilot prompts, with achievement making an additional £1 million available to its firmwide bonus pool, subject to the firm’s financial performance. The target was reached four months early. Its next initiative moved on from simple usage towards AI fluency and accreditation.