ARTICLE · 19 JULY 2024

When Consumer Protection, Unfair Trade Practices, And AI Collide

Marshall, Gerstein & Borun LLP

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The intersection of consumer protection, unfair trade practices, and AI is rapidly becoming a focal point of regulatory scrutiny on both sides of the Atlantic.

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The EU and U.S. Artificial Intelligence Acts

The intersection of consumer protection, unfair trade practices, and AI is rapidly becoming a focal point of regulatory scrutiny on both sides of the Atlantic. With the EU and several U.S. states advancing respective AI legislative frameworks, the potential for these laws to reshape the landscape of innovation and market competition is significant. While these policies aim to strike a delicate balance — fostering technological advancements while safeguarding consumers and ensuring fair market practices — there are implications for leaders in the life sciences sector.

The European Union AI Act

The European Union Artificial Intelligence Act ("EUAIA," or "the Act") is a EU regulation passed on March 13, 2024, and unanimously approved by the EU Council on May 21, 2024. (For the uninitiated, the EU Council is an intergovernmental body of 27 nations, akin to the Jedi High Council but comprising countries like Luxembourg

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