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ARTICLE · 22 APRIL 2026

Unlocking Volume Growth—Fixing The Fundamentals: A Conversation With Sergio Bucher, Otto Group

AlixPartners Asia LLC
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In this episode of the World Retail Podcast, retail leaders explore the critical foundations of sustainable growth in today's challenging retail environment. Sergio Bucher of Otto Group shares insights on building operational excellence, integrating technology infrastructure, and balancing performance with culture.

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Paul Martin
Paul Martin
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In this first episode of the 2026 World Retail Podcast series on Unlocking volume growth, Ian McGarrigle, Chair, World Retail Congress, is joined by Sergio Bucher, Otto Group, and Paul Martin, Global Retail Growth Leader, Partner & Managing Director, AlixPartners, for a wide-ranging conversation on getting the basics right. 

Listen to the episode on Spotify or Apple, or read the transcript below.

Ian McGarrigle:
Welcome to the World Retail Podcast. This conversation is from our 2026 series, produced in partnership with the global Retail team at AlixPartners.

This series, Unlocking volume growth: How to succeed in an ever-evolving retail environment, focuses on one of the most pressing topics in retail today. Margins are tight, consumer confidence is low, and competition is relentless. So, how do retailers grow when the old rules no longer apply?

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